Bridging the gap & disrupting traditional
boundaries to make
a change. The analytical & strategic way.

This is me/

Brooklyn-based first-generation Vietnamese American. Dumpling connoisseur. Dog mom.

A process-oriented integrated marketing professional who spends her days providing data-driven insights and strategic counsel by pioneering creative solutions that drive results for brands. Experienced in executing marketing campaigns, scaling from $10K to $20M+ from pre-production to post-production, and measuring campaign effectiveness and success.

Brand Strategy Data Analysis
Insights Development

Market Research Social Media

Measurement Frameworks Social Listening

Optimization

See Full CV

I measure success
and help brands exceed their benchmarks/

Marketing campaigns are a significant investment, and brands need to understand what's working, what isn't, and how to optimize for growth. They require guidance on analyzing performance, navigating data, and uncovering actionable insights to scale effectively—that's where I come in. I:

- Determine scaleable & measurable business results

- Create measurement frameworks with focused KPIs

- Cleanse data warehouses to break through the clutter

- Develop reporting methodologies

- Curate reports/dashboards with data visualizations to communicate narratives and insights

- Prove relevancy, effectiveness, and success

- Conduct market research that provides critical information about your market and your business landscape

Get in Touch